Memes, Millennials, and Meaning (and Anaphora)

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Elizabeth Bruenig has written an excellent piece in the Washington Post entitled “Why is millennial humor so weird?” While Bruenig is not the first person to diagnose the millennial condition through humor, her piece is the most clearheaded and insightful I’ve seen on the topic.

Bruenig focuses in particular on the aesthetics of absurdity in millennial cultural production, which, in contrast to absurdist aesthetics of the past, is not accented with outright pessimism:

Surrealism and its anarchic cousin dadaism are nothing new; neither is absurdism or weirdness in art. ‘The absurd,’ Albert Camus wrote in 1942, ‘is born of this confrontation between the human need [for happiness and reason] and the unreasonable silence of the world.’ Absurdity is the compulsion to go looking for meaning that simply isn’t there. Today’s surrealism draws aspects of all of these threads together with humor, creating an aesthetic world where (in common internet parlance) ‘lol, nothing matters,’ but things may turn out all right anyway.

I would add that millennial absurdism can further be defined against the cynicism and irony of postmodern cultural products (those belonging to baby boomers and gen x’ers). In postmodern culture, the central trope was self-referentiality–the practice of acknowledging production from within the production (think of the “S.O.B.s” episode of Arrested Development when the show found out it was going to be canceled). Here, we can go back to McLuhan’s distinction between hot and cold media. The postmodern aesthetic of self-referentiality was a bit like hot media in that its consumption was profoundly passive. It was so passive that its producers (writers, onscreen talent, etc.) positioned themselves as members of the audience, watching the production right along side us. In other words, even the producers removed themselves from the production. There was no need to go looking for meaning in context because, as the audience, we were the context. There was no meaning to be found outside of ourselves. Millennial absurdism by contrast takes the attitude that context is always yet to come; the audience must actively create the context by distorting the product.

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